Paid Ads UGC Examples
Health & Wellness
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Competitor comparison
Sales: +$20,000
Purchases: 707
ROAS: 2.09
Thumbstop: 43%
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Product review
CVR: 2.50%
ROAS: 1.77
200K+ impressions off 2 variations each
Whitelisting permissions active 5+ months
Chike Protein Coffee
The Woobles
Relatable ‘coffee addiction problem’ format with solution
Testimonial targeting introverted persona
Home, Fashion & Lifestyle
Good Chemistry
New product launch, shopping in-store
Stack Athletics
Organic style concept being complimented IRL
Tech & Apps
POV relatable bathroom concept
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Gift reaction
ROAS: 4.01
Thumbstop: 42%
1st Frame Retention: 90.23%
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Product demo
Sales: $13,488 in first 30 days
CTR: avg 2.00 across all campaigns
CVR: avg 4.42% across all campaigns
ROAS: avg 3.17 ROAS across all campaigns
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Mother/daughter surprise reveal
+3M impressions on Meta
Top performing ad for the Brand
(edited by Ad agency)
LyveCom
Educational | Cost per Lead: $75.32
Pixory
Product review (edited by Pixory team)
Software tutorial
Canva
Warp | AI-Powered Freight
Testimonial
Fluora Plant
EF Ultimate Break
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Educational
CPC: $2.22
CTR: 2.71%
ROAS: 4.02
Black Friday Sale sign-up campaign
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Rewards App Campaign
Ad analytics:
2,704 Clicks (top 3% in Industry Catering Services in US)
1.7M impressions
Organic analytics:
Views: +1.2M
Likes: +967
Comments: 66
Shares: 36
Peakel Pickleball
Cocorinna Scents
Pestie
Pest challenges with roommates
Travel
Problem/Solution
Bagsmart
Pack with me video for Europe!
Food & other
Paint by Scratch
Girls crafts night concept
Top of funnel Ad
Rafa Schmitt, Performance Marketer at Hayes Media
Working with Lanie has been nothing short of fantastic. She’s adaptable, fast to deliver, and incredibly smooth to collaborate with. Her content quality stands out not only for how creative and on-brand it is but also for how well it performs. One of her creatives has consistently remained a top spender in our account for over five months — achieving a thumb stop rate over 60%, which is more than 90% higher than our account average. On top of that, her average video play time outperforms the account by 50%. I would definitely recommend her work.