Paid Ads UGC Examples

Health & Wellness

  • Competitor comparison

    Sales: +$20,000

    Purchases: 707

    ROAS: 2.09

    Thumbstop: 43%

  • Product review

    CVR: 2.50%

    ROAS: 1.77

    200K+ impressions off 2 variations each

    Whitelisting permissions active 5+ months

Chike Protein Coffee

The Woobles

Relatable ‘coffee addiction problem’ format with solution

Testimonial targeting introverted persona

Home, Fashion & Lifestyle

Good Chemistry

New product launch, shopping in-store

Stack Athletics

Organic style concept being complimented IRL

Tech & Apps

POV relatable bathroom concept

  • Gift reaction

    ROAS: 4.01

    Thumbstop: 42%

    1st Frame Retention: 90.23%

  • Product demo

    Sales: $13,488 in first 30 days

    CTR: avg 2.00 across all campaigns

    CVR: avg 4.42% across all campaigns

    ROAS: avg 3.17 ROAS across all campaigns

  • Mother/daughter surprise reveal

    +3M impressions on Meta

    Top performing ad for the Brand

    (edited by Ad agency)

LyveCom

Educational | Cost per Lead: $75.32

Pixory

Product review (edited by Pixory team)

Software tutorial

Canva

Warp | AI-Powered Freight

Testimonial

Fluora Plant

EF Ultimate Break

  • Educational

    CPC: $2.22

    CTR: 2.71%

    ROAS: 4.02

Black Friday Sale sign-up campaign

  • Rewards App Campaign

    Ad analytics:

    2,704 Clicks (top 3% in Industry Catering Services in US)

    1.7M impressions

    Organic analytics:

    Views: +1.2M

    Likes: +967

    Comments: 66

    Shares: 36

Peakel Pickleball

Cocorinna Scents

Pestie

Pest challenges with roommates

Travel

Problem/Solution

Bagsmart

Pack with me video for Europe!

Food & other

Paint by Scratch

Girls crafts night concept

Top of funnel Ad

Rafa Schmitt, Performance Marketer at Hayes Media

Working with Lanie has been nothing short of fantastic. She’s adaptable, fast to deliver, and incredibly smooth to collaborate with. Her content quality stands out not only for how creative and on-brand it is but also for how well it performs. One of her creatives has consistently remained a top spender in our account for over five months — achieving a thumb stop rate over 60%, which is more than 90% higher than our account average. On top of that, her average video play time outperforms the account by 50%. I would definitely recommend her work.

View other work examples