Paid Ads UGC Examples
Health & Wellness
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Competitor comparison
Sales: +$20,000
Purchases: 707
ROAS: 2.09
Thumbstop: 43%
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Product review
CVR: 2.50%
ROAS: 1.77
200K+ impressions off 2 variations each
Whitelisting permissions active 5+ months
Chike Protein Coffee
The Woobles
Relatable ‘coffee addiction problem’ format with solution
Testimonial targeting introverted persona
Home, Fashion & Lifestyle
Rugs.com
Stack Athletics
Tech & SaaS
POV - Relatable
Pest Challenges With Roommates
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Gift reaction
ROAS: 4.01
Thumbstop: 42%
1st Frame Retention: 90.23%
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Product demo
Sales: $13,488 in first 30 days
CTR: avg 2.00 across all campaigns
CVR: avg 4.42% across all campaigns
ROAS: avg 3.17 ROAS across all campaigns
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Mother/daughter surprise reveal
+3M impressions on Meta
Top performing ad for the Brand
(edited by Ad agency)
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Gifting concept
CTR: 4.09%
ROAS: 2.41
211 Purchases
Product review (edited by Pixory team)
Pixory
Canva
Software tutorial
Run with Rally
Testimonial
LyveCom
Educational | Cost per Lead: $75.32
Travel
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Educational
CPC: $2.22
CTR: 2.71%
ROAS: 4.02
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Testimonial
Impressions: 15.4M
Clicks: 46.5K
BagSmart
Pack With Me
Mother’s Day Gifting concept
RIO Adventure Cards
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Rewards App Campaign
Ad analytics:
2,704 Clicks (top 3% in Industry Catering Services in US)
1.7M impressions
Organic analytics:
Views: +1.2M
Likes: +967
Comments: 66
Shares: 36
Peakel Pickleball
Top of funnel Ad
Crafting Night
Aspirational and aesthetic angle
Cocorinna Scents
Organic concept
Pestie
Food & other
Paint by Scratch
Rafa Schmitt, Performance Marketer at Hayes Media
Working with Lanie has been nothing short of fantastic. She’s adaptable, fast to deliver, and incredibly smooth to collaborate with. Her content quality stands out not only for how creative and on-brand it is but also for how well it performs. One of her creatives has consistently remained a top spender in our account for over five months — achieving a thumb stop rate over 60%, which is more than 90% higher than our account average. On top of that, her average video play time outperforms the account by 50%. I would definitely recommend her work.