Paid Ads UGC Examples
Health & Wellness
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Competitor comparison
Sales: +$20,000
Purchases: 707
ROAS: 2.09
Thumbstop: 43%
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Product review
CVR: 2.50%
ROAS: 1.77
200K+ impressions off 2 variations each
Whitelisting permissions active 5+ months
Relatable ‘coffee addiction problem’ format with solution
Testimonial targeting introverted persona
Home, Fashion & Lifestyle
Good Chemistry
Stack Athletics
POV relatable bathroom concept
Pest challenges with roommates
Tech & Apps
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Gift reaction
ROAS: 4.01
Thumbstop: 42%
1st Frame Retention: 90.23%
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Product demo
Sales: $13,488 in first 30 days
CTR: avg 2.00 across all campaigns
CVR: avg 4.42% across all campaigns
ROAS: avg 3.17 ROAS across all campaigns
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Mother/daughter surprise reveal
+3M impressions on Meta
Top performing ad for the Brand
(edited by Ad agency)
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Gifting concept
CTR: 4.09%
ROAS: 2.41
211 Purchases
Warp | AI-Powered Freight
LyveCom
Educational | Cost per Lead: $75.32
Problem/Solution
Travel
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Educational
CPC: $2.22
CTR: 2.71%
ROAS: 4.02
EF Ultimate Break
Sign-up campaign
Bagsmart
Pack with me video for Europe!
Food & other
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Rewards App Campaign
Ad analytics:
2,704 Clicks (top 3% in Industry Catering Services in US)
1.7M impressions
Organic analytics:
Views: +1.2M
Likes: +967
Comments: 66
Shares: 36
Peakel Pickleball
Top of funnel Ad
Paint by Scratch
Girls crafts night concept
The Woobles
Chike Protein Coffee
Product launch
Cocorinna Scents
Organic concept
Pestie
Canva
Pixory
Product review (edited by Pixory team)
Software tutorial
Rafa Schmitt, Performance Marketer at Hayes Media
Working with Lanie has been nothing short of fantastic. She’s adaptable, fast to deliver, and incredibly smooth to collaborate with. Her content quality stands out not only for how creative and on-brand it is but also for how well it performs. One of her creatives has consistently remained a top spender in our account for over five months — achieving a thumb stop rate over 60%, which is more than 90% higher than our account average. On top of that, her average video play time outperforms the account by 50%. I would definitely recommend her work.