Paid Ads UGC Examples
Health & Wellness
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Product review
CVR: 2.50%
ROAS: 1.77
200K+ impressions off 2 variations each
Whitelisting permissions active 5+ months
LyveCom
Educational | Cost per Lead: $75.32
Chike Protein Coffee
Relatable ‘coffee addiction problem’ format with solution
Good Chemistry
New product launch, shopping in-store
Stack Athletics
Organic style concept being complimented IRL
Cocorinna Scents
POV relatable bathroom concept
Tech & Apps
Pestie
Pest challenges with roommates
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Educational
CPC: $2.22
CTR: 2.71%
ROAS: 4.02
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Rewards App Campaign
Ad analytics:
2,704 Clicks (top 3% in Industry Catering Services in US)
1.7M impressions
Organic analytics:
Views: +1.2M
Likes: +967
Comments: 66
Shares: 36
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Competitor comparison
Sales: +$20,000
Purchases: 707
ROAS: 2.09
Thumbstop: 43%
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Gift reaction
ROAS: 4.01
Thumbstop: 42%
1st Frame Retention: 90.23%
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Product demo
Sales: $13,488 in first 30 days
CTR: avg 2.00 across all campaigns
CVR: avg 4.42% across all campaigns
ROAS: avg 3.17 ROAS across all campaigns
Fluora Plant
Testimonial
Pixory
Product review (edited by Pixory team)
The Woobles
Testimonial targeting introverted persona
Canva
Software tutorial
Warp | AI-Powered Freight
Problem/Solution
Home, Fashion & Lifestyle
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Mother/daughter surprise reveal
+3M impressions on Meta
Top performing ad for the Brand
(edited by Ad agency)
Travel
EF Ultimate Break
Black Friday Sale sign-up campaign
Bagsmart
Pack with me video for Europe!
Food & other
Peakel Pickleball
Top of funnel Ad
Paint by Scratch
Girls crafts night concept
Rafa Schmitt, Performance Marketer at Hayes Media
Working with Lanie has been nothing short of fantastic. She’s adaptable, fast to deliver, and incredibly smooth to collaborate with. Her content quality stands out not only for how creative and on-brand it is but also for how well it performs. One of her creatives has consistently remained a top spender in our account for over five months — achieving a thumb stop rate over 60%, which is more than 90% higher than our account average. On top of that, her average video play time outperforms the account by 50%. I would definitely recommend her work.